HUMAN ASPECTS TRACK | Oct. 11 • 11:00 am • Room 22–23 

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Levers of Human Deception: The Science & Methodology of Social Engineering

Stu Sjouwerman, Founder & CEO, KnowBe4

No matter how much security technology we purchase, we still face a fundamental security problem: people. This session will explore the different levers that social engineers and scam artists pull to make us more likely to do their bidding.

Join Stu Sjouwerman, CEO at KnowBe4, as he provides fun and engaging examples of mental manipulation in everyday life: from the tactics used by oily car dealers to sophisticated social engineering and online scams. Additionally, we’ll look at how to ethically use the very same levers when educating users.

Key Takeaways:

  • The Perception vs. Reality Dilemma
  • Understanding the OODA (Observe, Orient, Decide, Act) Loop
  • How social engineers and scam artists achieve their goals by subverting OODA Loop’s different components
  • How we can defend ourselves and our organizations

About Stu Sjouwerman

Stu Sjouwerman (pronounced “shower-man”) is the founder and CEO of KnowBe4 Inc, which hosts the world’s most popular integrated Security Awareness Training and Simulated Phishing platform. A serial entrepreneur and data security expert with more than 30 years in the IT industry, Sjouwerman was the co-founder of Inc. 500 company Sunbelt Software, a multiple award-winning anti-malware software company that was acquired 2010.

Sjouwerman is the author of four books, with his latest being Cyberheist: The Biggest Financial Threat Facing American Businesses.

From 1996 through 2001, Stu was the Editor-In-Chief of WServer News, an email newsletter to 100,000+ IT system administrators helping them to keep their systems secure. Stu also served as editor of GFI Media Services, which published four major online newsletters, including WServer News, WXP News, Win7 News, and GFI Security News. Along with his CEO duties, Stu is currently Editor-in-Chief of Cyberheist News, an e-zine tailored to deliver IT security news, technical updates and social engineering alerts to IT professionals.